Increase sales and growing confidence

As well as directly increasing sales, Sofa House's established customer base grew in confidence with the consistent, secure and efficient environment offered by Aphix WebShop.

Direct impact on sales

Better experience for existing customers

and access to new market.     

Noticeable reduction costs

Dramatically reduced the need to print flyers,

brochures and catalogues.

The Background

Sofa House Imports Ltd was founded in 2002 and specialises in the wholesale of sofas, rugs and carpets in Ireland and the UK.

Based in Dundalk in Ireland and distributing all over Ireland and the UK to independent retailers, Sofa House is a well established company with a large volume of trade customers.

Sofa House have an extensive product range of leather and fabric sofas, in a wide range of styles and colours, all finished to the highest standard, catering for every need.

The Challenge They Faced

Given the number of customers, the geographic distances and rapidly changing catalogue Sofa House had a number of business challenges:

• Customers could only place orders by telephone, increasing costs & putting pressure on telephone staff at key times of the day.
• Customers could only order during office hours as Sofa House had no online presence.
• Customers could only check stock levels via phone or email, which was slow and inefficient.

David McCullis of Sofa House said, “Expanding seamlessly into all available market avenues has become increasingly more important as consumers and retailers continue to move business online. This was not always possible previous to WebShop as phone calls or visits to our show rooms were required."

Sofa House recognised they needed to evolve their business in order to satisfy customer demands for online ordering and accurate information on stock availability. The company evaluated many solutions and selected Aphix Software's WebShop as the preferred solution.