100% Seamless CRM Integration 

The Aphix integrated eCommerce solution uses FS Cables CRM within their ERP software to display product data, pricing and to access customer account information.

laptop icon

Client self-service

Give your customers the option

for self-service and save time.

laptop icon

Great searchability

Easily search for products

by keyword, code, category etc.

four knx cables vertically positioned

The Background

FS Cables who are based in St. Albans in the UK are stockists and distributors of specialist cables globally. They supply of over 3,500 products from their warehouse just north of London and provide both off-the-shelf and custom-made cables.

The customers they service cover a range of industries including electrical contracting, rail, construction, marine and telecoms. FS Cables pride themselves on providing customers with fantastic service, quality products and cable solutions tailor-made to their application needs.

The Challenge They Faced

FS Cables had an ageing website with very poor visibility on search engines. They wanted an eCommerce solution that could be found online globally while offering customers a self-service online ordering solution.

It was vital that the solution integrated with their existing ERP system Intact iQ and that it would be able to digitally replicate their very well-established paper-based catalogue online, which is now a go-to guide for the industry.

four knx cables horizontally positioned


Aphix's B2B eCommerce Solution

Aphix Software has delivered a digital ordering solution that now allows FS Cables to provide online self-service facilities to their B2B customers.


They now have a digital catalogue which is user-friendly and easy to refine. Customers can search for products using keywords, categories or product codes etc.

Trade customers can take advantage of the 24/7 self-service access to manage their accounts, pay off balances, download statements, download invoices and manage their accounts at a time that suits them.


The solution is also fully optimised in terms of SEO and now returns the highest organic search results for FS products which their previous solution did not.

FS Cables' web page showing different types of cables


The Aphix way: Tried and proven implementation process. From Concept to Completion.

Book A Demo

We work with some amazing clients

  • Klipspringer
  • Irish Pharmacy Supplies
  • Demesne Electrical
  • QTP
  • Alpack

  • Sofa House
  • ADV Safety
  • Goodwins
  • Nuyard