Demesne Electrical, a leading independent distributor of industrial electrical components and energy saving lighting, broke new ground with its move into integrated B2B eCommerce with Aphix WebShop.
Ireland and UK customer base have instant
access to catalogue, accounts and history.
Out-of-date catalogues became a thing of the
past.
Demesne Electrical is the leading Irish-owned independent distributor of industrial electrical components and energy saving lighting.
Demesne has operated in Ireland since 1977 and expanded into the UK in 2013, servicing that market from its base in Luton.
From its Dublin headquarters Demesne Electrical offers an extensive product range, matched with exceptional in-house industry expertise.
Demesne Electrical provides a technically advanced product range, always keeping up with the latest innovations in an ever changing marketplace
Given the number of customers, geographic distances and rapidly changing catalogue, Demesne encountered a number of business challenges.
Without a digital presence, customers could only place orders during office hours.
Order processing took place exclusively by phone, leading to increased pressures on staff.
Instead of having a system whereby customers could view pricing and stock levels via an online portal, Demesne customers could only check stock levels by communicating with a member of the Demesne team over phone or email.
Aphix Software's specialised B2B eCommerce suite, WebShop, offers Demesne a number of benefits.
Being part of the Aphix Cloud Platform has allowed Demesne to meet all customer requirements quickly and efficiently. This streamlining of the ordering process helps the company maintain and develop long-standing customer relationships, as well as give new customers the best possible digital ordering and B2B ecommerce experience
Possible deployment time, up to 10 times quicker than bespoke B2B eCommerce projects
Reduce order processing time to zero
20 times cheaper than manual order processing
 (1).png)
