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Early adopters scale new heights

Dental Medical Ireland was an early arrival in the B2B eCommerce space, but being part of the Aphix platform has allowed the company to better serve existing customers and reach new buyers.

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B2B and B2C ordering

DMI reaches both existing trade customers and new customers through its online portal.

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Noticeable increase in sales

Built-in SEO capabilities helped generate new sales for DMI.

The Background

Dental Medical Ireland (DMI) is a leading dental and medical supplier in Ireland with previous experience in trading online.

With high demand for trade prices and stock updates it became imperative for the company to have an integrated B2B eCommerce website with its Intact back office system

The Challenge

DMI was an early adopter to the B2B eCommerce space, having identified significant opportunities to broaden its customer base and improve the experience for existing trade customers.

However, its previous experience with B2B eCommerce packages ultimately led to a frustrating experience.

Its old B2B eCommerce solution had no real-time information, poor user experience design and the requirement to manually input prices on a regular basis — ultimately meaning that its customers were perpetually dissatisfied with their digital experience.

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The Aphix B2B and B2C eCommerce Solution

Having become one of Aphix's earliest customers, DMI was delighted with real-time pricing features, while its new integrated system also reduced the time and stress expended on backorders.

With stock levels updated in real-time, it meant that the days of unintended backorders were at an end.

Dental Medical Ireland also became the first Aphix customer to implement WebShop's Business-To-Consumer (B2C) features, meaning customers who did not have a trade account with DMI could early order and pay by credit card.

Other benefits for DMI were an increase in trade accounts while WebShop's built-in SEO capabilities helped to increase the website's search engine visibility, resulting in a higher volume of B2C orders.

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The Aphix Way: B2B eCommerce and Digital Ordering.

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