Tippers Builders' Merchants selects Aphix eCommerce Solution
Aphix eCommerce solutions allow Tippers to gain a fast return on investment as features and functionality is specifically designed for the merchant's sector.
LONDON, UK- Leading UK builders’ merchants, Tippers, have selected Aphix eCommerce solution and mobile apps to enhance their customers' in-store and online experience. Supplying the UK building and construction market for over 100 years has meant Tippers has adapted to industry trends and customer demands in order to remain one of the leading builders’ merchants in the UK.
This latest move will continue to enhance their customer experience, something Tippers have always prided themselves on since opening their first branch in 1916 in Lichfield, Staffordshire.
Aphix eCommerce solutions are widely used across builders’ merchants in Ireland and the UK - one of the critical reasons Tippers selected Aphix. Features and functionality, specifically designed for the merchant's sector, allow Tippers to gain a fast return on investment.
Priding themselves on offering high-quality products and customer service, Tippers needed a solution that would support their future ambitions to scale and grow in the new world of Digital Commerce.
Tippers wanted to combine their in-store trade with scalable eCommerce. They didn’t want to replace bricks-and-mortar visits, but enhance them by giving customers more access to products online and via mobile apps while in the store.
Bill Tipper, Managing Director of Tippers said “We choose Aphix as the best platform solution for us because of the ERP integration and industry-specific functionality. We have been able to give our customers complete visibility of our inventory across all of our 11 branches. Customers have access to see live and accurate stock in our stores allowing them with one click to reserve an item for click and collect or purchase for delivery'
Aphix CEO, Graham O'Rourke said "At Aphix, we focus on building strong collaborative working relationships with our customers. We have a substantial roadmap for the functionality relating to the builders' merchants industry. This ensures Tippers' investment in Aphix will be fully maximised and their business future-proofed with our industry-specific solutions”.
The builders’ merchants' eCommerce add-on and mobile apps, help to take pressure off sales teams by automating much of the sales process. Customers can select self-service options and gain visibility of additional products that may not be displayed.
O’Rourke added, “At Aphix, we’re committed to helping our customers achieve their goals. Tippers can now optimise sales revenue by using eCommerce and mobile apps as added sales channels".