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Aphix Digital Platform for SAP Business One strikes the right chord with fully integrated eCommerce for Stentor

As the leading manufacturer of student stringed orchestral instruments globally, Stentor Music Co Ltd needed an eCommerce platform to match

Lyndsey Turner (Marketing Executive) Written by Lyndsey Turner (Marketing Executive) 10 Dec 2020 in News

The eCommerce suite of products on the Aphix Digital Platform for SAP Business One have been chosen to provide Stentor with both a B2B and B2C eCommerce solution and a mobile SalesApp, all with seamless real-time integration to their SAP Business One system.

With over 40 years in the industry, the musical instrument experts are active in both the B2B and B2C sales channels. Stentor was looking to upgrade its existing websites, to provide the improved customer experience they needed and to support the business moving forwards.

Stentor works with Codestone, leading SAP Business One provider in the UK, for their SAP ERP system. SAP is the foundation of Stentor’s business processes and it was clear that integrating any digital solutions was vital.

Other integrated eCommerce platforms the company looked at lacked the potential for further digital growth and were a much higher investment, particularly when considering ongoing costs. The Aphix SaaS Digital Platform offers customers the opportunity to launch multiple future-ready digital ordering solutions as and when they need them, all from one secure and robust platform and all tightly integrated with SAP Business One.

“SAP Business One is at the cornerstone of all our business processes. Having any solution that works outside of that was a non-runner. Aphix works totally in sync with our ERP. This will ultimately save us valuable resources and increase digital orders. The opportunity to grow with the Aphix platform means we can work with them as our business grows and scales too,” added Gary Prior, Managing Director at Stentor.

The B2B arm of the business sees Stentor as the UK's leading independent distributor of musical instruments, developing and representing some of the best quality musical brands. They supply the music retail trade, providing hundreds of music shops in the UK and Ireland with a wide range of quality instruments, parts and accessories.

Touchstone Tonewoods is the B2C side of the music company and supplies tonewood, parts, tools and materials for making and repairing all types of stringed musical instruments, including guitars, mandolins, violins, violas, cellos and basses. Touchstone Tonewoods supply instrument makers, luthiers and repairers in the UK and worldwide.

Having a digital solution streamlined to Stentor’s business processes and systems made perfect sense to increase efficiency and to provide up-to-date accurate customer, pricing and stock information to the end user, all coming live from SAP Business One.

Speaking about the project, Eleanor Walsh, Aphix Head of Sales added “With SAP Business One from Codestone performing such an important role at Stentor, it now means that their eCommerce solutions from Aphix will become equally as important as the two work together seamlessly. We are delighted to be working with Stentor to support their digital growth”.