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The Aphix Digital Platform for Sage 1000 delivers future-ready B2B eCommerce for leading Pet Wholesaler

Pet & Equine Wholesaler Armstrong Richardson choose the Aphix Digital Platform for Sage 1000 as they expand their business digitally.

Lyndsey Turner (Marketing Executive) Written by Lyndsey Turner (Marketing Executive) 22 Jan 2021 in News


Armstrong Richardson has been trading since 1925 and is now one of the largest family run Pet & Equestrian Wholesalers in the UK. As their industry and customer needs evolve, they need to future proof the business with a strong digital solution.

Supported by their Sage Partner Datel, the UK’s largest Sage Business Partner, Armstrong Richardson Wholesale powers their business processes via their ERP system, Sage 1000. 

Looking to upgrade their previous generation B2B e-commerce system, the Wholesaler was looking for easy  ERP integration with Sage 1000, a secure cloud based SaaS platform that could grow with their needs, along with world class B2B order features as an out-of-the-box product. The Aphix Digital Platform was the clear first choice for AR Wholesale.

Armstrong Richardson can now offer their expanding 12,000 plus product range of pet and equestrian feed, accessories and supplements, online to their B2B customer base. These independent retailers all across the UK can now self serve and buy online 24/7 365.

The seamless integration of the WebShop with Sage 1000 means customers have real-time data coming live from the ERP. Live stock information, customer specific pricing, full account management via a customer portal, and much more are now at their customers’ fingertips.

Customers can save time on larger orders by uploading files directly to the webshop, as well as adding products to the cart in the normal way using the built-in flexible and fast product search functionality.

Armstrong Richardson Director, Helen Thompson commented on the project, "We are really impressed with the new site.  Customers have found the live stock and the intuitive search function a huge benefit.  Aphix have been incredibly supportive and worked hard to get the site live despite the testing times the covid-19 pandemic presented.  We are looking forward to working with the team in 2021!".

The Aphix Digital Platform was also able to offer 3PL (third party logistics) support allowing trade customers to include Third Party delivery details seamlessly on orders

Most importantly, AR Wholesale had a firm eye on the future when looking for an eCommerce provider. The Aphix Digital Platform for Sage 1000, puts them in a position to grow and scale the business digitally as and when they need to, with a full suite of future ready products for eCommerce, mobile apps and eProcurement.

Speaking about the recent project, Aphix’s UK Head of Sales Eleanor Walsh added “We are delighted to be working with Armstrong Richardson alongside their Sage partner Datel, to help them expand their business digitally. With Sage 1000 driving their business processes, the real-time integration that Aphix offers coupled with our full suite of digital ordering products, means they can now ensure their digital growth now and into the future”.