eCommerce, short for electronic commerce, is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks.
From small businesses to the eCommerce giants like Amazon & eBay, many companies see huge benefits from having their own eCommerce site. As well as selling a physical product, eCommerce can be used to sell digital products, consultations or intangibles, making it a flexible solution for all kinds of businesses be it B2C or B2B.
Here are some top tips for your business…
1: Automated Email MarketingEmail lists are still crucial marketing tools for any eCommerce campaign. It’s a perfect way to establish communication directly back to previous customers and give them useful information to convince them to repeat purchase from you. Automated email marketing campaigns can serve a multitude of purposes. For example, if someone was to purchase a months supply of protein powder from your site, your automated email system could send them an email reminding them to purchase more after 3 weeks.
2: Loyalty ProgrammesA strong customer loyalty programme is very useful for retaining customers. It makes customers feel appreciated, while also encouraging your most loyal customers to spend a little bit more. It's an effective way to improve your customer-retention levels. The high cost of bringing in new business compared to retaining existing clients is undisputed so increasing your customer retention can significantly boost profits.
3: Personalise Your BrandingCustomers generally feel better about supporting a business they feel they know a bit about. Creating company videos demonstrating how to use or fully avail of the product or service offered is a good way of showing the public who is behind the brand. If you have a blog on your site, name the author at the bottom. This helps to resolve the “one voice” dilemma that many online stores have.
4: Images & DescriptionsMake sure that every product page has at least one suitable clear image on it, more if you have them. Users typically need to see what you are offering as well as read something about it to fully convince them to purchase. Your description should outline the features of the product and be clear as to what the customer is actually purchasing. There is billions of income lost out on each year by eCommerce businesses due to a lack of proper imagery or unclear product descriptions.
5: Decrease The Steps To Purchase
The fewer steps necessary to take your user from the first click to purchase, the better. Sometimes making the user signup and create an account can be tempting, it’s fine to have it as an option but don’t make it a necessitate if possible. If they aren’t interested in signing up, don’t force them or they will leave your site without purchasing anything.